The arresting title of this book makes one reach out for it as in today’s world of cut-throat corporate culture the good winning the race of success is nothing more than a paradox. The general impression is that if you are good then you will have a lot of impediments in your journey to success as success comes to those who can mould and modify their morals, principles and beliefs according to a situation.

It is this perception that management strategist and MD of leading French multinational Vygon, Pavan Choudary sets about to change with this book.