Recommended by Kip Piper – the world famous Healthcare Strategist.

The Rx Factor is Creative Marketing at its best. It will delight the product manager and the advertising professional who wishes to go beyond USPs to Multiple Selling Propositions, beyond Marketing Warfare to Marketing Peace and beyond Positioning to Changing the Frame of Reference. It is an original yet strategic work.



  • “I strongly recommend this book for all pharmacy students and marketing professionals…it gives a creative landscape for Pharmaceutical marketing filled with innovative and practical marketing strategies…” - Dr. B. Suresh, President, Pharmacy Council of India.
Category: English Titles