Books



Chanakya’s Political Wisdom

Pavan Choudary

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Chanakya’s Political Wisdom It is indeed the best time to showcase the work of the Indian Machiavelli – Chanakya – for both the Indian and the Western world. Chanakya’s Political Wisdom is particularly relevant because in the India of today, the circumstances are very similar to what they were when Chanakya was born – the […] Read More

The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

Pavan Choudary

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Recommended by Kip Piper – the world famous Healthcare Strategist. The Rx Factor is Creative Marketing at its best. It will delight the product manager and the advertising professional who wishes to go beyond USPs to Multiple Selling Propositions, beyond Marketing Warfare to Marketing Peace and beyond Positioning to Changing the Frame of Reference. It […] Read More

Success Sutras For The 21st Century: A Trilogy Of Wisdom

Pavan Choudary

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This trilogy of Chanakya’s Political Wisdom, Confucius’ Social Wisdom & Kabir’s Spiritual Wisdom, is a unique commentary that is as much for the common man as for the statesman / politician. In this epic-like trilogy, Pavan Choudary provides a ready guide to achieving Political sharpness, Social order and Spiritual bliss. It is indeed a never […] Read More

Swachh Bharat Checklist

Kiran Bedi and Pavan Choudary

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This book is a sequel to the authors’ earlier work Broom & Groom (2010) on Hygiene and Manners and, gives checklists to make the Swachh Bharat vision materialize. It is a step by step guide to cleaning Homes, Gadgets, Vehicles, Colonies, Parks, Schools & Institutes, Offices, Restaurants, Shopping Areas, Bus Stands & Railway Stations and […] Read More

Let go Mom… I Will be Fine

Shivi Dua

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“In case of fall in oxygen pressure, put on your oxygen mask first before helping your child.” The thought which crossed my mind when I heard this for the first time was, “If there should be an emergency, I would protect my child first, put on her oxygen mask before mine!” Perhaps your thought was […] Read More

A Primer for University & College Teachers

Dr. M. Adithan and Dr. R. Murugavel(VIT University, Vellore)

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John Dewey, American philosopher and educational reformer, remarked, ‘Education is not preparation for life, education is life itself.’ Education cannot be defined as one fixed period of life, it is an ongoing continuum. And formal education is one of the most enriching periods in one’s life. It defines one’s values, forms perspectives and determines one’s […] Read More

Rendezvous with God

Shreeja Mohatta Jhawar, Abhilasha Agarwal

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Compilation by Abhilasha Agarwal and Shreeja Mohatta Jhawar “…Through the timeless collection of experiences, the book resonates the spiritual connect with divinity and self.” – Shri K.D Singh, Rajya Sabha member “..The experiences in the book make our faith stronger in the Divinity of the Lord…it resonates energy.”- Shri Sovan Chatterjee,Mayor of Kolkatta Do you […] Read More

TV News Writing Made easy for Newcomers

Ravi Khanna

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They say journalism is like swimming. It cannot be learnt by reading text books that explain theories about it sitting at your desk. You have to jump into the pool, in case of swimming and into the field in case of journalism. But in the beginning you must wear a safety device around your waist […] Read More

5S: Foundation for Personal and Business Excellence

Rai Chowdhary, Professors Kailash N Anand

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Research shows that if you work 8 hours a day only 1 hour of work has been of value – 7 hours have been wasted. This means there is a huge opportunity to improve. A simple and effective way to get started is by implementing 5-S. It is simple yet powerful and can be practised […] Read More