Books



When You Are Sinking Become a Submarine: Winning through Wisdom & Creativity

Pavan Choudary

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The book’s wisdom transcends conventionality. The author has written the book of life. The fight between the good and the bad is age old. The book tells how through wisdom and creativity the good man can not only succeed but also sustain his success. This book is for real people in the real world with […] Read More

India Protests

Kiran Bedi and Pavan Choudary

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India Protests is an assembled chronicle of the civil-society supported anti-corruption movement in India, 2010-2013, also referred to as India’s Arab Spring or its second war of independence (against corruption). It gives a thumb-nail view of this historical awakening and will be a quick and easy reference for the readers to form their views, directly reading voices that spoke as the […] Read More

Confucius Social Wisdom

Pavan Choudary

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Confucius was a sage and social philosopher of China whose teachings have deeply influenced East Asia, including China, Korea, and Japan for two thousand five hundred years. The relationship between Confucianism and Confucius himself, however, is tenuous. Confucius’ ideas were not accepted during his lifetime as the Chinese society was a decadent society that was […] Read More

Kabir’s Spiritual Wisdom

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Kabir’s Spiritual Wisdom Saint Kabir has been one of the most unique Indian poet – thinker. Achieving a peak in spiritual consciousness, Kabir was not just a spiritual guru. Kabir’s dohas or couplets have been widely translated and attempts to interpret them have also been made. However, most of this interpretation is esoteric and academic. […] Read More

Chanakya’s Political Wisdom

Pavan Choudary

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Chanakya’s Political Wisdom It is indeed the best time to showcase the work of the Indian Machiavelli – Chanakya – for both the Indian and the Western world. Chanakya’s Political Wisdom is particularly relevant because in the India of today, the circumstances are very similar to what they were when Chanakya was born – the […] Read More

The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

Pavan Choudary

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Recommended by Kip Piper – the world famous Healthcare Strategist. The Rx Factor is Creative Marketing at its best. It will delight the product manager and the advertising professional who wishes to go beyond USPs to Multiple Selling Propositions, beyond Marketing Warfare to Marketing Peace and beyond Positioning to Changing the Frame of Reference. It […] Read More

Success Sutras For The 21st Century: A Trilogy Of Wisdom

Pavan Choudary

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This trilogy of Chanakya’s Political Wisdom, Confucius’ Social Wisdom & Kabir’s Spiritual Wisdom, is a unique commentary that is as much for the common man as for the statesman / politician. In this epic-like trilogy, Pavan Choudary provides a ready guide to achieving Political sharpness, Social order and Spiritual bliss. It is indeed a never […] Read More

Swachh Bharat Checklist

Kiran Bedi and Pavan Choudary

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This book is a sequel to the authors’ earlier work Broom & Groom (2010) on Hygiene and Manners and, gives checklists to make the Swachh Bharat vision materialize. It is a step by step guide to cleaning Homes, Gadgets, Vehicles, Colonies, Parks, Schools & Institutes, Offices, Restaurants, Shopping Areas, Bus Stands & Railway Stations and […] Read More

Let go Mom… I Will be Fine

Shivi Dua

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“In case of fall in oxygen pressure, put on your oxygen mask first before helping your child.” The thought which crossed my mind when I heard this for the first time was, “If there should be an emergency, I would protect my child first, put on her oxygen mask before mine!” Perhaps your thought was […] Read More